The 235-year-old startup
Brand Growth & Performance Marketing · Proposal · June 2026
It was a pleasure connecting in Monaco. It is rare to meet a brand with genuine history behind it, and rarer still for that history to be this good.
The world's oldest bag maker. 235 years of craft. The original tote. A lifetime guarantee you can actually stand behind. Most brands invent a story. You have one. What follows is how we turn it into sales.
Most agencies sell you content and hope it works. We are creatives, but we are algorithm driven. Every asset we make is a test. Every dollar of ad spend is a measurement. The system does not guess at your buyer, it finds them with data and then concentrates spend on exactly what converts.
So before we talk about cost, here is the equation this whole engagement runs on.
We start from the content you already own and a test budget that begins around $200 in week one and scales with performance, never a lump sum upfront.
16 videos and 28 statics a month, run as ads against your real audience. The data tells us what converts.
Within 90 days: a proven audience, winning creative, a falling cost per result, and a library that compounds.
R&L is sitting on three things most brands would trade everything for: a heritage no competitor can replicate, a product whose construction rivals Hermès, and a US market that already over-indexes as your strongest territory.
The gap is not the product or the story. It is distribution and consistency. The library leans heavily on photography with very little short-form video, and there is no engine putting the brand in front of the right buyer on repeat.
That is exactly the gap we close.
You already own high-quality content that is not working hard enough. Before spending a penny on new shoots, we build a content engine from what exists. The launch stays lean and the market tells us what converts first.
The sailmaking story is not the product. It is the proof. When customers trust your sails to hold in the middle of the ocean, the quality of the bag speaks for itself. We position the heritage to earn trust, and let the bags do the selling.
We identify your ideal customer quickly and cheaply, then concentrate spend on what wins. The first phase is about data. Everything after is about scale.
The first month is built entirely around one thing: finding the buyer who converts. Then we scale.
You are not dropping $5,000 into the ad account on day one. Spend is funded as it runs and paced daily against performance. We start lean while we find the buyer, then scale into it. If winning creative pops early, spend can climb to $5,000 a month or beyond quickly. If it takes longer, it stays lean. Either way you are never wiring a lump sum ahead of the proof.
Figures are illustrative projections, not guarantees. R&L sits in a premium price band, so cost per purchase and return both run higher than a typical product. The first phase buys clarity on your buyer, so every pound spent afterward works harder.
One connected machine. Every part feeds the next.
We keep it clean. A one-time onboarding to build the foundation and stand up your team, then a flat monthly engine. That is it.
| Onboarding (one-time, step 1) | $5,000 |
| Monthly engine | $8,500 / mo |
| Ad spend (paid to Meta, ramped) | ~$200/wk → ~$5K/mo |
| Month one | $13,500 |
| Every month after | $8,500 / mo |
Onboarding is a one-time foundation cost, separate from the monthly. Ad spend is yours, paid directly to Meta, and ramps from roughly $200 in week one. You are never funding ahead of the proof.
Dedicated shoots to expand the library and capture the brand in everyday and city environments. Your Nantucket event and the Paris window this summer are ideal, available as add-on projects.
Once the engine produces consistent, measurable revenue, we move from a flat monthly toward a revenue or equity-share model. We grow when you grow. This is how we partner with the brands we believe in most.
Most agencies own one slice. A photographer hands you files. An ad agency spends against assets it did not make. A social agency posts and hopes. Each owns a fragment, and when results stall, each points at the others.
We own all of it: strategy, create, amplify, measure, improve, repeat. Because we make the content and run the ads against it, we feed what converts straight back into the next round. You are not hiring four vendors who blame each other. You are plugging in one creative and growth team that runs as a single, measurable system.
Published in Vogue · Elle · Harper's Bazaar · Official media for Art Hearts Fashion at New York Fashion Week
Let's build it.