The oldest bag maker in the world
Brand Growth & Performance Marketing · Proposal · June 2026
We are going to make you money. This is exactly how.
This is not a content package. It is a system built to turn the oldest bag maker in the world into consistent sales. You bring 235 years of craft, the original tote, and a lifetime guarantee you can actually stand behind. We turn that into a machine that finds your buyer and sells to them on repeat. Everything below is the plan, the timeline, and the math behind it.
It was a pleasure connecting in Monaco. Let's build it properly.
An audience and a name built over 235 years, and a feed that has gone quiet. In 2026 the brand has published roughly one post a month, with the first three months of the year completely dark and nothing at all since May. The story and the buyer are already there. The only gap is consistency, and that is the most fixable thing on this page.
Most agencies hand you content and hope it works. We make the content and run the ads against it, so we are creative and accountable to a number. Every asset we make is a test. Every dollar of ad spend is a measurement. The system does not guess at your buyer, it finds them with data and then concentrates spend on exactly what converts.
So before we talk about cost, here is the equation this whole engagement runs on.
We start from the content you already own and a test budget that begins around $350 in week one and scales with performance, never a lump sum upfront.
16 videos and 28 statics a month, run as ads against your real audience. The data tells us what converts.
Within 90 days: a proven audience, winning creative, a falling cost per result, and a library that compounds.
R&L is sitting on three things most brands would trade everything for: a heritage no competitor can replicate, a product whose construction rivals Hermès, and a US market that already over-indexes as your strongest territory.
The gap is not the product or the story. It is distribution and consistency. The library leans heavily on photography with very little short-form video, and there is no engine putting the brand in front of the right buyer on repeat.
The pattern is easy to see: no short-form video published so far in 2026, and a five-month stretch with no posts at all through the launch window. The brand goes quiet, then comes back in bursts. That is not a content problem. It is a system problem, and it is the most fixable thing on this page.
That is exactly the gap we close.
You already own high-quality content that is not working hard enough. Before spending a penny on new shoots, we build a content engine from what exists. The launch stays lean and the market tells us what converts first.
The sailmaking story is not the product. It is the proof. When customers trust your sails to hold in the middle of the ocean, the quality of the bag speaks for itself. We position the heritage to earn trust, and let the bags do the selling.
We identify your ideal customer quickly and cheaply, then concentrate spend on what wins. The first phase is about data. Everything after is about scale.
In October 2025 Meta finished rolling out Andromeda, an AI retrieval engine built on NVIDIA Grace Hopper hardware. For every single impression it now weighs hundreds of thousands of ad variations and decides, in real time, which creative to put in front of which person. The old rule based system could not do this.
What it means in plain terms: the lever is no longer clever targeting, it is the volume and quality of creative you feed the machine. The more distinct, high performing assets it has to choose from, the more winners it finds. We produce 44 of them a month.
Two weeks of setup, then the clock starts. Month one begins the day ads go live in week three, and it is built around one thing: finding the buyer who converts. Then we scale.
You are never guessing what your money is doing. Every week you get a written recap by email: what we shipped, what we spent, what is working, and what is next. Every two weeks we get on a call to walk the numbers together and decide the next move.
Shipped, spent, what is working, what is next. In writing, every week.
We walk the numbers together and lock the next move.
You are not dropping $5,000 into the ad account on day one. Spend is funded as it runs and paced daily against performance. We start lean while we find the buyer, then scale into it. If winning creative pops early, spend can climb to $5,000 a month or beyond quickly. If it takes longer, it stays lean. Either way you are never wiring a lump sum ahead of the proof.
Figures are illustrative projections, not guarantees. R&L sits in a premium price band, so cost per purchase and return both run higher than a typical product. The first phase buys clarity on your buyer, so every pound spent afterward works harder.
One connected machine. Every part feeds the next.
The full engine, itemized. This is what lands, month after month.
| Strategy & blueprint | Ongoing · off live data |
| Short-form video | 16 / mo |
| Static creative | 28 / mo |
| Creative assets, total | 44 / mo |
| Meta advertising | Full management |
| Social & community | Posting, stories, community |
| Reporting | Weekly email + bi-weekly call |
| Production shoots | Months 2 & 3 |
| Email & SMS | Capture set up · not managed |
| Ad account & tracking | Set up & live |
| Library audit | Into a content vault |
| Positioning & ideal customer | Locked |
| Email & SMS capture | Collecting day one |
| First creative batch | Produced & ready |
We keep it clean. A one-time onboarding to build the foundation, then a flat monthly engine. That is it.
| Onboarding (one-time, step 1) | $5,000 |
| Monthly engine | $8,500 / mo |
| Ad spend (paid to Meta, ramped) | ~$350/wk → ~$5K/mo |
| Month one | $13,500 |
| Every month after | $8,500 / mo |
Onboarding is a one-time foundation cost, separate from the monthly. Ad spend is yours, paid directly to Meta, and ramps from roughly $350 in week one. You are never funding ahead of the proof.
| On signing (onboarding begins) | $5,000 in full |
| Week 3 (month one begins, ads live) | $8,500 in full |
| Start of each month after | $8,500 / mo in full |
| Ad spend (funded directly to Meta) | ~$5K/mo, paced daily |
The two-week onboarding runs before month one. Your monthly clock starts in week three, the day ads go live, so week three is month one, week one. Each month is paid in full at the start of the period. Ad spend is yours, funded directly to Meta, and never passes through us.
Beyond the production already built into the monthly engine, marquee moments like your Nantucket event and the Paris window this summer can be covered as dedicated add-on shoots.
We set up your email and SMS capture during onboarding so your list grows from day one. We do not run the campaigns to start. When the list is worth working, ongoing email and SMS management is available as an add-on.
Once the engine produces consistent, measurable revenue, we move from a flat monthly toward a revenue or equity-share model. We grow when you grow. This is how we partner with the brands we believe in most.
We also keep direct relationships across major fashion and press publications. It is not part of this engagement and not something we are pitching. But when a campaign or a moment is worth putting in front of that audience, the door is already open.
Most agencies own one slice. A photographer hands you files. An ad agency spends against assets it did not make. A social agency posts and hopes. Each owns a fragment, and when results stall, each points at the others.
We own all of it: strategy, create, amplify, measure, improve, repeat. Because we make the content and run the ads against it, we feed what converts straight back into the next round. You are not hiring four vendors who blame each other. You are plugging in one creative and growth team that runs as a single, measurable system.
Published in Vogue · Elle · Harper's Bazaar · Official media for Art Hearts Fashion at New York Fashion Week
Let's build it.